Website Strategy
We create a website strategy to grow your online presence, boost engagement, and meet your business goals - all with a personal, hands-on approach.
Build a better business with a clear website strategy.
A clear website strategy builds a strong foundation for your business online. With it, you can plan and create a website that aligns with your goals and connects with your audience.
Our strategy makes sure your website aligns with your business needs, from building brand visibility to generating leads. We focus on creating an engaging user experience, making navigation easy and enjoyable for your visitors.
We use data-driven insights to shape the website strategy, ensuring it delivers real results. Our approach is collaborative, involving you throughout the process to create a site that works for your audience and market.
Finally, our strategy ensures your website can grow with your business, adapting as your needs change.
We stand out through our focus on real results and our commitment to collaboration, helping you succeed with a strategy that supports your business growth.
Chillybin's website strategy typically sees a…
- 75% Increase in User Engagement
- 60% Faster Project Completion
- 3x Higher Success Rates
Website Planning for Real Results
It’s time to grow your online presence with a practical strategy that attracts, engages, and inspires
Website evaluation
We begin by evaluating your website’s current state. This includes analysing performance, user experience, SEO, and technical health. During this phase, we uncover insights about what’s working well and where improvements can be made. This foundation allows us to understand your audience, your business needs, and the gaps that need addressing.
Benefits
Aligning your website improvements with your goals from the start ensures your strategy is tailored to your specific needs.
User research and analysis
Understanding your users is key to creating an effective website. We conduct in-depth research to identify your target audience, uncover their needs, and analyse user behaviour. This information helps us shape a website experience that resonates with your audience and drives engagement.
Benefits
User personas and journey maps ensure your site is planned around your customers, for a seamless experience that keeps them coming back and your brand top of mind.
Competitive and market analysis
We analyse the market and your competition to identify opportunities to make your website stand out. By understanding the industry landscape, we craft a strategy that leverages your strengths and differentiates you from others in your space.
Benefits
Understanding how your website delivers your brand’s unique value to your audience allows you to position your business ahead of its competitors.
Wireframing and user flow
We develop a visual plan of your website through wireframes. This includes mapping the user flow, structuring each page, and ensuring easy navigation. Wireframes provide a blueprint for how users will interact with your site, making sure it is intuitive and meets their needs.
Benefits
Aligning layout and navigation early in the process ensures the final website delivers a clear and enjoyable experience for your users.
Brand and content planning
Content shapes how your brand speaks to your audience so we work with you to gather key messages and plan where and how content will be presented on your website. This early content preparation ensures that design and development align with your brand’s message and audience expectations.
Benefits
Content planning aligns your brand messaging with your audience’s needs, supporting engagement and achieving your goals.
Prototyping
We use prototypes (interactive models of your website) to gather early feedback. Prototyping helps us test design choices and user flows to ensure they work well. By evaluating these elements before full development, we strengthen the strategy and reduce risks.
Benefits
Validating your strategy early with user feedback ensures a greater chance of success of your website meeting your business goals.
What is a website strategy?
A website strategy is a clear plan that combines digital strategy, user insights, and technical planning to guide the creation or improvement of a website. It defines the structure, design, branding, and features needed to meet the goals of the business it represents. A good website strategy may include audience, competitor and market research, layout wireframes, and design prototypes.
Why does a website strategy matter?
A website strategy matters as it forms the foundation of creating your online presence. Without a clear plan, your website may not effectively represent your brand, meet your users' needs, or achieve your business goals. Within its guidelines will be what your website needs to connect with its users and help you meet your business goals.
We had an idea for our website, but no idea how to execute it. Thankfully we found Chillybin and went through the Website Strategy process to see where our website could fill the gaps in the market that our competitors were missing. Thanks to their extensive knowledge and insights, we avoided making costly mistakes and hit the road with a profitable business from Day 1.
Our Website Strategies in Action
Every business is unique, and so is every website strategy we create. Our portfolio highlights success stories where strategy turned challenges into opportunities and helped businesses grow. Find inspiration for your next step in building a powerful online presence.
The Pinnacle Foundation
Crafting a Digital Beacon for LGBTIQ+ Empowerment.
We revitalised The Pinnacle Foundation's web presence with a user-centric site that amplifies their mission, showcases impact, and boosts engagement and donations. Our redesign elevated their digital experience and streamlined admin tasks, expanding their reach to donors and LGBTIQ+ scholars.
Fullerton Fund Management
Navigating Finance Excellence through Fullerton's Digital Evolution.
We embarked on a digital transformation for Fullerton Fund Management, tailoring the site to meet high-net-worth clients' needs. Our redesign showcases expertise, offering accessible market insights and thought leadership. The mobile-responsive platform solidifies Fullerton's role as a trusted financial partner, instilling confidence and fostering growth.
After trying multiple cheap developers on Upwork and having an awful experience, I engaged Chillybin to tear down everything we had and put my business through their extensive website strategy system, the best business investment I have made in years! Our prospects are now guided from initial enquiry to booking a call in a seamless and integrated manner, which has helped to grow our business exponentially.
Have a website project in mind? Let's talk.
Complete the form below to send over an overview of your project and we’ll be in touch to discuss your options.
