ICC Academy
We collaborated with ICC Academy to revamp their website, creating a modern, intuitive platform that strengthens their position as a leader in global trade education and supports their sales funnel.
Overview
ICC Academy, the educational branch of the International Chamber of Commerce (ICC), partnered with Chillybin to revamp its website to better serve its target audience—global trade professionals and organisations. As a leader in offering dynamic e-courses and certifications focused on trade finance and cross-border transactions, ICC Academy needed a digital platform that reflected its prestige and also enhanced usability, accessibility, and conversion rates. The existing website presented challenges in user navigation, engagement, and content organisation, limiting its effectiveness as a sales and learning funnel.
The Problem
ICC Academy faced several challenges with their existing website, including disorganised resource pages, lack of modern design, sales funnel limitations, inadequate user experience, and technical gaps. The blog and resource pages were difficult to navigate, resulting in low engagement and reduced conversions. The website did not align with ICC Academy's position as an innovative leader, impacting its credibility and appeal.
The platform struggled to guide users through the journey from lead acquisition to course purchases or sign-ups for certifications. Visitors often found it challenging to discover relevant courses, make payments, or identify new learning opportunities. Integration issues with existing marketing and payment tools hindered seamless operation.
Our Approach
Our designers took a comprehensive approach to revamping ICC Academy's website. We conducted a thorough analysis of ICC Academy's goals, audience needs, and competitors, incorporating ICCWBO's brand guidelines for a cohesive and professional aesthetic. We developed a mobile-first, clean, and intuitive interface with modern typography, effective use of whitespace, and a balance of imagery and illustrations, prioritising clarity and ease of use. We created a strategic user flow guiding visitors from the homepage to key landing pages, product pages, and finally, to a clear call-to-action (CTA) for purchases or inquiries.
We introduced a mega menu for streamlined navigation, integrated search capabilities powered by Algolia, and optimised forms using Gravity Forms for lead capture and newsletter subscriptions. We styled and inserted the final content, ensuring SEO-friendly copy and a visually appealing layout. We built a custom, responsive WordPress child theme using the Bootstrap framework, and integrated premium plugins for security, performance, and enhanced functionality, ensuring seamless e-commerce and LMS connections. We prepared the website to scale with ICC Academy's growing offerings, allowing flexibility for future courses and certifications.
The Solution
Visual Appeal
The before and after screenshots showcase the dramatic transformation of ICC Academy's website, from a dated design to a modern, professional platform that aligns with their position as an innovative leader in global trade education.
Enhanced User Experience
The user-centric redesign, featuring intuitive navigation, streamlined content organisation, and mobile-friendly layout, significantly improves usability and engagement, encouraging users to explore courses and resources.
Optimised Sales Funnel
The strategic user flow, clear CTAs, and seamless integration with marketing and e-commerce tools create a robust sales funnel that effectively guides users from lead acquisition to course purchases or sign-ups for certifications.
Client Satisfaction
ICC Academy has expressed their satisfaction with the project, commending Chillybin's approach and the website's ability to enhance their online presence, attract global trade professionals, and support their growth in the e-learning industry.
With Chillybin's expertise, ICC Academy now has a modern, user-friendly website that effectively showcases their e-courses and certifications, engages global trade professionals, and strengthens their position as a leader in the industry.
Working with Chillybin was a game-changer! Their professionalism, creativity, and attention to detail transformed our vision into a sleek and user-friendly website. From incorporating feedback to delivering polished designs and optimising key functionalities, the team was responsive and solution-oriented. Their expertise ensured a seamless experience for our stakeholders. Highly recommend for a stellar web development journey!
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