Asia Assist
We teamed up with AsiaAssist to build a user-friendly website that reinforces their e-commerce expertise in China and boosts their global brand appeal.
Overview
AsiaAssist, a leading e-commerce brand accelerator in China, partnered with Chillybin to revamp its online presence. Chillybin delivered a custom WordPress website that aligns with AsiaAssist's mission and effectively communicates its unique value proposition as a full-service E-Commerce brand accelerator in China.
The Problem
AsiaAssist's previous website suffered from an outdated design, low-quality visuals, and poor SEO optimisation. The site struggled to effectively communicate AsiaAssist's unique value proposition and faced challenges in generating brand awareness in core international markets.
Our Approach
We adopted a comprehensive approach to address AsiaAssist's website challenges. The project was divided into several phases, starting with in-depth consultations to understand AsiaAssist's business needs and SEO requirements.
A visually appealing and interactive design approach was then crafted to resonate with AsiaAssist's audience. During the design and development phase, we implemented a modern layout, clean design, and SEO-optimised copywriting, while also making the website mobile-responsive for an enhanced user experience.
SEO best practices were incorporated into the copywriting to improve search engine visibility. Rigorous testing was conducted to ensure adaptability and usability across multiple screen sizes.
The Solution
We provided AsiaAssist with a comprehensive solution that included a visually appealing and interactive design approach, SEO-optimised copywriting for enhanced search engine visibility, and a purposeful user flow with strong calls to action to drive lead generation.
The website was designed to generate brand awareness in core international markets and facilitate AsiaAssist's marketing efforts through the creation of new landing pages. The website was built on WordPress for seamless updates and reduced administration costs.
Business Needs and Target Audience
In every stage of the project, we focused on addressing AsiaAssist's business needs, which included creating a visually appealing website with flexible layouts and a purposeful user flow, generating brand awareness in international markets through a marketing-focused website, facilitating the expansion of marketing efforts through the creation of new landing pages, and implementing a content management system for easy content updates and reduced administration costs.
The website was designed to cater to the needs of AsiaAssist's target audience, facilitating the exploration of core benefits for potential clients, making it easy for users to get in touch and explore more information about AsiaAssist, and positioning the AsiaAssist website as a valuable resource for existing and potential clients.
Additional Services and Scope of Work
In addition to the core solutions, we provided SEO-optimised copyediting to improve search engine performance. The scope of work covered visual aesthetics, brand positioning, user flow, and the integration of trust factors, as well as in-depth elements such as site information architecture, design patterns, and custom UI development.
As a result of Chillybin's efforts, AsiaAssist now has a modern, responsive, and interactive website optimised for search engines.
Post-launch, we have continued to provide ongoing maintenance, updates, and support. The ongoing maintenance plan ensures sustained optimal performance, contributing to the success of AsiaAssist's online presence in the competitive e-commerce market.
Great agency to work with. Very structured and understands the needs and challenges of its clients.
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