Ackcio
Ackcio's wireless mesh sensors watch tunnels, bridges, mines and rail lines around the world, but the company could not edit its own website (a small change took two to three weeks through an outsourced Webflow setup). We rebuilt the site on WordPress, structured it around how monitoring engineers buy, and handed the keys back.
A ground-up WordPress rebuild that replaced a locked Webflow site with a platform Ackcio's team updates themselves, still carrying the business as it has grown from Singapore into North America and Europe.
The Challenge
What we were solving
Ackcio is a Singapore deep-tech company that makes wireless mesh monitoring systems for geotechnical and structural sensors. Its nodes and gateways sit on projects most people only see from the outside: MRT stations in Singapore, the Tuen Mun-Chek Lap Kok link in Hong Kong, bridges in Indonesia, gold processing facilities in Western Australia. Fresh off a S$4 million Series A round, the company was selling worldwide through a growing distributor network.
The website was not keeping up. It ran on Webflow, managed by a remote team in Vietnam, and Ackcio's own staff had no access to the CMS. Even a small text change took two to three weeks to go live. Case studies and press releases sat on a separate HubSpot blog subdomain rather than the main site, there were no clear calls to action, and nothing on the site helped a monitoring engineer work out whether Ackcio's kit fitted their instruments.
Success meant two things: a site the marketing team could update the same day they wrote something, and an information architecture that spoke to the specialists who actually specify this equipment.
Our Approach
How we tackled it
Start with the business, not the homepage
The engagement opened with a business strategy review, not wireframes. Ackcio sells to a technical audience (geotechnical engineers, structural monitoring specialists, mine surveyors) who search by instrument name, so keyword research ran early and went deep, with Ackcio's own engineers marking the must-have terms: vibrating wire piezometers, in-place inclinometers, tailings dam monitoring, multi-point borehole extensometers. That research shaped the sitemap before it shaped any copy. The dominant competitor ranked for tens of thousands of keywords, so the plan targeted the specific long-tail terms where a focused deep-tech company could win.
The content audit pulled every page and blog post from the old setup into one tracker, decided what deserved rewriting, and brought the scattered pieces home: case studies and press releases moved from the blog subdomain onto the main site, and the single About page split into proper company, leadership and investor sections for a business courting partners and funders.
A platform the team runs themselves
We rebuilt the site on WordPress with Beaver Builder, hosted on WP Engine. The structure follows the product line the way a buyer evaluates it: nodes (analogue, vibrating wire, digital, tiltmeter, repeater), gateways, the mesh network that ties them together, and the Snape software on top, with solution pages for infrastructure, structural health and mining. Project case studies carry the proof.
Around that core we built the marketing machinery the old site never had: a custom landing page system for campaigns and lead magnets, HubSpot forms feeding the sales pipeline, LinkedIn integration, value calculators, interactive infographics for the technical concepts, site search, and an SEO foundation built on the keyword work. The point of every piece was the same: Ackcio's team creates, edits and publishes without waiting on anyone.
Launch, then stick around
Pre-launch reviews ran page by page with Ackcio's marketing team on the WP Engine staging site, down to partner logo ordering and cookie policy links, and the site went live in 2022. Chillybin has hosted and maintained it on a Website Care plan since. Four years on, the site is still the same WordPress build, now fronting a company with offices in Singapore, Calgary and Malmö.
The Solution
What we delivered
The two-to-three-week edit cycle is gone. Ackcio's team publishes case studies, employee spotlights, partnership announcements and event pages themselves, on their own domain, the day they are ready. The site presents the full system (hardware, mesh, software) in the language its buyers use, and the landing page and HubSpot machinery gives marketing campaigns somewhere to land.
The quieter outcome is durability. The build has carried Ackcio through four years of growth, from a Series A startup in Singapore to a company with North American and European offices and industry recognition from the likes of Forbes, ConTech and Ground Engineering. The platform has not needed replacing, just running.
What we learned
When the buyer is an engineer, the sitemap is a spec sheet. Ackcio's customers do not search for "monitoring solutions"; they search for the exact instrument they need to connect. Having the client's engineers vet the keyword list (must-haves in green, irrelevant terms in red) put domain knowledge into the site structure that no agency could have supplied alone.
CMS ownership is not a technical detail, it is a business capability. Ackcio had a capable marketing team stuck behind a vendor arrangement that turned every edit into a ticket. The most valuable thing we shipped was not any single feature; it was the removal of the queue.
And a B2B site earns its keep over years, not at launch. The reason this build still serves a much larger Ackcio in 2026 is that the structure was hung on the product architecture, which changes slowly, rather than on a campaign, which changes constantly.
